UKTV have revealed details of W, a flagship subscription entertainment channel. Watch will relaunch as W in February 2016 with a new look themed around its glossy and geometric jewel-shaped logo, offering compelling entertainment.
“UKTV is known for peerlessly strong channel brands, which guide audiences to shows that are perfect for them. W will be no different, a premium channel for smart women and men seeking high-quality escapism.” – UKTV controller Emma Tennant
UKTV has spotted a demographic growth area for W in 30 to 39-year-old women and their partners, husbands and family, with whom they share a love of smart entertainment.
The channel is the first to be unveiled as part of UKTV’s thriving portfolio since the launch of Drama in 2013, the most successful British TV channel launch in five years and now a channel vying for the title of most-watched non-PSB, behind Dave, also owned by UKTV. UKTV has a strong track record in launching and rebranding premium channels with its portfolio including crime drama channel Alibi, natural history channel Eden and Gold, home of the nation’s favourite comedies and a growing slate of UKTV Originals.
UKTV’s increased investment in original content contributed to UKTV’s record-breaking viewing in 2015, which saw the network grow its share of viewing to 5.27%, up 3.7% year on year.
“We have a treasure trove of compelling original commissions, our own crown jewels. Plus the gold standard of US acquisitions, combined with the best shows from the BBC. We want to dazzle our viewers and have evolved and honed this entertainment channel, building a schedule that entertains but never patronises. W’s programming includes our new authored documentary strand, which covers modern life in the digital age – from dating and friendship, to the cult of celebrity. We also have shining, new entertainment properties that focus on key life moments, like getting married (Get Me To The Church) and buying a first home (Honey I Bought the House).The peak W schedule will include a host of glittering US series.” – Steve North, W’s general manager
The demise of BBC Three and its EastEnders repeat may have been mourned by fans of the soap, however W will also air the same day repeat of BBC One’s EastEnders installment, plus weekend Omnibus.
“W has one of the nation’s favourite dramas, EastEnders, on air just a few hours after its BBC One premiere as well as bringing back the omnibus.” – Steve North, W’s general manager