Comedy Central and Channel 5 have joined the ITV and BBC co-launched Britbox service described as a UK based rival to Netflix.
Britbox launch with BBC’s Tony Hall and ITV’s Carolyn McCall.
“We are thrilled to announce that another British Public Service Broadcaster is joining BritBox, ensuring that we offer viewers the very best of British creativity across a variety of genres.” – Reemah Sakaan, Group Launch Director for ITV SVOD
Britbox today confirmed that a deal has been struck between the service and Viacom-owned Channel 5 and Comedy Central which will see hundreds of additional hours of both channels’ best British content available on Britbox from launch. The deal brings high quality factual and entertainment content from Channel 5 plus original British comedies from Comedy Central UK.
Under the deal, box-sets from Channel 5 can appear on BritBox following a 30 day catch-up window on the My5 service.
This strengthens the already impressive line-up of content expected on the service including Victoria, Happy Valley, Broadchurch, Les Miserables, Downton Abbey, Love Island, Famalam, Cleaning Up, Gentleman Jack, Gavin & Stacey, The Office and Benidorm which will be on the service at launch or come onto the service shortly after when licences with other SVODs end. BritBox will be available for £5.99 per month in HD and across multiple screens and devices.
BritBox will launch as a digital video subscription service. The content provider has been created by the BBC and ITV to bring the very best in past, present and future British programming and award-winning content to viewers all in one place. BritBox will offer expert curation and playlists that will enable viewers to easily find programmes they know and discover new favourites via the web, mobile, tablet and connected TVs.
“Under Viacom’s ownership we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.” – Arran Tindall, Senior Vice President, Commercial & Content Distribution, Viacom International Media Networks