Produced by Live From Abbey Road Productions, makers of the hugely successful Live From Abbey Road series, the show will feature a fantastic line-up of established and up-and-coming artists performing in session at the world’s most famous studios.
Andy Moore at Channel 4 says, “We’re thrilled to partner with Volkswagen Beetle for this exclusive AFP deal, which gives Channel 4 viewers front row seats at these one-off sessions from Abbey Road studios.”
The series will be supported by a TV ad campaign on Channel 4 from the start of November. The promo ads, produced by The Outfit, feature Paul Weller and will run across the Channel 4 portfolio from Thursday 1st – Wednesday 14th November, alongside pre-rolls and additional short-form video content online.
Volkswagen’s involvement with Abbey Road aims to re-affirm the association between the legendary Beetle and the rock and roll spirit it embodies, targeting a mainstream male audience, between 30 and 50 years Channel 4 state.
Kirsten Stagg, National Communications Manager at Volkswagen adds, “We are hugely excited about the launch of the 21st century Beetle, and we are thrilled to be able to create such an innovative campaign to support it.”
The Abbey Road Studios are most famous for their long association with music icons, The Beatles (pictured).