Susanna Reid quits BBC to launch Good Morning Britain

ITV has confirmed Susanna Reid will be joining the station to front Good Morning Britain later this year.

Susanna Reid

Reid, who is currently BBC Breakfast presenter, will be joined by former GMTV face Ben Shephard as the new faces of ITV in the mornings. Daybreak, currently anchored by Lorraine Kelly and Aled Jones (pictured below), has failed to connect with viewers since it replaced GMTV in 2010.

Good Morning Britain was a firm fixture in the morning during the 1980s and early 1990s on TVAM, launching the careers of Anne Diamond and Lorraine Kelly. Kelly announced her departure from Daybreak last month to concentrate on her own eponymous show which follows at 8.30am.

Lorraine and Aled

Joining Reid and Shepherd is Sky News Sunrise newsreader Charlotte Hawkins and BBC Sport’s Sean Fletcher. It is unclear what positions Matt Barbett and Ranvir Singh, who present the 6am hour of Daybreak, will have following the changes.

I’m delighted to welcome all four presenters to the ITV Breakfast family. ITV has a first class roster of breakfast and daytime talent both on and off screen and I’m thrilled to be expanding this.  Our overriding aim is to continue to improve our breakfast programming for our viewers and we have been working for some time behind the scenes developing the next chapter of our offering.

Engaging, news driven content is our number one priority and will be at the heart of everything we do on Good Morning Britain. I believe we have a top team in place to deliver this and make this a compelling proposition to wake up to in the morning.

– Helen Warner, Director of Daytime, ITV

Aled Jones will be moving to weekends to launch a new weekend chat show which will air from 8.30am on Saturday and Sunday. The show will feature celebrity guests, music and entertainment. Aled said: “What more can I ask for than a mix of all of the things I love!  It’s a dream come true to present a show I’ve always wanted to watch and I can’t wait to get started.”

Reid, who reached the final of Strictly Come Dancing in December, has been a regular on BBC Breakfast since 2003. She was promoted to the main presenting role alongside Bill Turnbull in 2012 following the departure of Sian Williams.

It had been rumoured in the press that Richard Bacon was one of the favourites to join Reid on the new Good Morning Britain sofa. However, ITV has instead opted to bring back former GMTV favourite Ben Shephard who presented alongside Fiona Phillips and Kate Garraway over the past decade.

Daybreak replaced GMTV in September 2010 with much fanfare fuelled by the poaching of BBC One Show presenters Christine Bleakley and Adrian Chiles. They quit just over a year later after ratings plummeted and rival BBC Breakfast continued to gain high viewing figures. Lorraine Kelly moved to the main sofa in 2012 and was joined by a surprise hiring at the time, Aled Jones. Despite Kelly’s own show attracting up to 1 million viewers, Daybreak has failed to make a mark.

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