‘Positive Feeling’ ahead of Good Morning Britain launch

Susanna Reid has said there is a “positive feeling” around the launch of Good Morning Britain.

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Next week, ITV will try once again to claim back viewers it lost in 2010 when they ditched GMTV for the now tarnished Daybreak. After a number of revamps across four years, including bringing Lorraine Kelly on as main host, Daybreak has failed to make any sizable impact.

Monday 28th April will see ITV bring in an old breakfast TV favourite in the form of Good Morning Britain. Susanna Reid and Ben Shephard will host the show alongside Charlotte Hawkins and Sean Fletcher. ITV director of daytime Helen Warner said: “engaging, news driven content is our number one priority and will be at the heart of Good Morning Britain.”

Susanna Reid has said that Good Morning Britain will be a team effort. “I  am  looking  forward  to  working  with  Ben,  Charlotte  and  Sean.  There  is  a  positive  feeling about this,”  she  says, adding: “I  am  not  joining  a  ship  that  has  already  set  sail.  We  are  all  doing  this together.”

Former Strictly Come Dancing Star Reid jumped ship earlier this year from the BBC. She had been with BBC Breakfast for over ten years, becoming main co-anchor with Bill Turnbull when the show moved to Salford in 2012.

Good Morning Britain launches at 6.00am on ITV.

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