Jeremy Kyle, daytime chat-show host turned game-show presenter, has said he’s probably the most hated man in the country.

“People might think, ‘What the hell is he doing a quiz show for?’. But all I can do is make it as compelling as I can and then let people decide for themselves.” – Jeremy Kyle speaking to TV Biz

The controversial television personality made the comments while discussing the launch of his new game show, High Stakes.

Kyle is swapping daytime for primetime tonight as ITV launches its new quiz show, High Stakes. In an interview with The Sun’s TV Biz to promote the new game show host Jeremy Kyle was quite frank about how much he is ‘probably’ disliked by the general public and why he had nothing to lose in taking on High Stakes.

“There are people out there who would have turned down this job as it’s high risk. I don’t know the answers, so if I offer advice to someone and they lose, it could look bad. But I’m already the most hated man in the UK and possibly the world… So although I know how it will look if I get it wrong, that didn’t really bother me, to be honest. – Jeremy Kyle speaking to TV Biz

Kyle is more familiar to viewers for his controversial daytime chat-show The Jeremy Kyle Show which airs weekdays on ITV1 in the mornings. The series has been widely criticised for the way it treats contestants. Some viewers are clearly fans though as it was crowned Best Daytime Series at this years TV Choice Awards. Last month Kyle launched an American version of his show.

High Stakes launches tonight on ITV1 and is the first game-show in which the presenter can actually give advice and possible answers to the contestants – though it may not always be the right answer.

Contestants have to make their way across a grid while avoiding certain numbers or else they’ll be eliminated. High Stakes comes just weeks after ITV’s last game-show was launched, Red or Black?, presented by Ant and Dec. The show, from Simon Cowell, saw its ratings decline across its run and was marred by controversy.

While Jeremy Kyle is no stranger to controversy the broadcaster will be hoping High Stakes can avoid it while still bringing in viewers.

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