VisitLondon.com, the NSPCC and StudioCanal announced the first of the exciting internationally renowned celebrities, designers and artists signed up to The Paddington Trail. Based on the famous Paddington Bear stories.
Paddington’s origins date back almost sixty years to when his creator, Michael Bond, bought a small bear from Selfridges on Christmas Eve 1956, as a present for his wife, and named him after the nearest railway station to which they lived.
The list of celebrities getting behind the trail includes stars of the Paddington film Hugh Bonneville, Peter Capaldi Nicole Kidman, Julie Walters and Ben Whishaw, Hollywood actors Benedict Cumberbatch, Michael Sheen and Emma Watson, director Guy Ritchie, stars of the music world Nick Mason and Frankie Bridge, globally renowned photographer Rankin, leading fashion designers Christopher Kane, Lulu Guinness and Matthew Williamson, painter and street artist Inkie, multi-talented artists Tom Phillips and Hannah Warren and world-famous ex-footballer and underwear designer, David Beckham.
Actor Hugh Bonneville, who stars in the forthcoming Paddington film, which opens in UK Cinemas November 28th, is amongst the designers and comments:
“Paddington is an explorer – this trail is a wonderful way of bringing this to life and I hope it makes people look at London with fresh eyes. I am delighted to have been asked to design one of the bears and have created an ode to Paddington’s favourite preserve. I can’t wait for people to see it.”
The celebrity designers are working on some of the 50 Paddington Bear statues, which will be placed across the capital ahead of the release of the movie next month. This exciting and inspiring trail will take in museums, parks, shops and landmarks, all with a colourful, Paddington inspired flavour. London is Paddington’s favourite city: full of adventure and opportunities to explore the wonderful art, culture, innovation and entertainment that are so prominent in the capital.
Visitors will be able to follow in the furry footsteps of the world’s favourite Peruvian explorer visiting locations across the capital from as far west as Heathrow through to the O2 in the east, taking in some of London’s key cultural and landmark hotspots such as The Royal Opera House, Museum of London, Horse Guards Parade, the Museum of Childhood and, of course, Paddington Station with the trail ending in Selfridges, from 4th November – 30th December 2014.
In Michael Bond’s original tales, the young bear finds himself alone in a big and unfamiliar city. Taken in by the Brown family, he finds a warm welcome and a safe place to stay and sets out to discover more about his adopted city.
To find out more about The Paddington Trail, go to www.visitlondon.com/paddington