Rowntrees will sponsor films aired in the slot every day of the week. The one year, seven figure partnership takes effect from this evening (Monday 11 May) around The American starring George Clooney.
“This exciting new partnership with Film4 will enable us to bring to life our unique and playful family of sweets, reminding our consumers just how special they are.” – Rowntrees Senior Brand Manager, Nestlé, Jo Bennett
J.Walter Thompson is responsible for idents that showcase the family of Rowntree’s sweets by turning them into a series of extravagant and humorous ‘rider’ requests from demanding film stars.
The deal was brokered by Channel 4 Sales’ Group Partnerships Manager, Lucy Hughes and Glenda Goveia of Zenith.