UKTV’s flagship comedy channel Gold, is to be re-branded Christmas Gold this December while Good Food will also be renamed Christmas Food throughout the festive season for first time.
The seasonal rename – a first for Gold – will be reflected through on and off-air branding and on the EPG from Tuesday December 1st until Sunday the 3rd of January 2016. The channel will also enhance its festive programming this year with the 25 Days of Christmas starting at the earlier time of 7pm each day. Traditionally Gold has aired the feature after 10pm.
“With the very best in comedy classics, Christmas specials and funny films, Gold is naturally the nation’s first choice during the festive period. By renaming the channel to Christmas Gold and extending our themed programming in December, we’re providing the perfect destination for viewers to put their feet up and enjoy their favourite shows with family and friends.” – Gold’s General Manager Steve North
Award-winning media company UKTV’s new in-house creative team working with Ink & Giants Motion Graphics and Animation studio has created new Christmas Gold on-air assets, including a bespoke logo, idents and bumpers. Gold’s website, goldtv.co.uk, and social media platforms will also receive the festive shake-up.
Key programmes to feature in this year’s festive line-up include a Miranda special, Still Open All Hours special, Catherine Tate’s Nan special, as well as a raft of Christmas staples including Only Fools and Horses, The Vicar of Dibley, The Royle Family and Wallace and Gromit. In addition, classic film titles such as Wayne’s World, Nutty Professor and The Naked Gun have also been added to the schedule, giving viewers even more reason to stay tuned this December.
Elsewhere in the UKTV network lifestyle channel, Good Food, is also due for a festive re-vamp and will be called Christmas Food with seasonal offerings such as Nigella’s Christmas Kitchen, Jamie’s Best Ever Christmas, Nigel Slater’s Christmas Suppers, Hairy Bikers Christmas Party, River Cottage Christmas Fayre and Rick Stein’s Far Eastern Christmas.
This is not the first time UKTV has temporarily rebranded a channel. Earlier this year, the network celebrated the launch of new David Hasselhoff-fronted show Hoff the Record on Dave by renaming the channel David.