BBC Three becomes ‘online first’ broadcaster

Damian Kavanagh, Controller, BBC Three

Later today BBC Three will become the first TV channel in the world to make the switch from linear broadcast channel to online first destination. The station, axed in cost savings from television broadcasts, is to be ‘reinvented’ for an internet-only audience.

The reinvented BBC Three will offer TV shows to stream and download through new home The Best Of and BBC Three on iPlayer and start publishing a range of daily content through its new, mobile first platform, The Daily Drop.

“I want BBC Three to be what people told us they wanted and what we do better than anyone else;
original British comedy, provocative documentarie, edgy current affairs
and contemporary British drama that makes people think and laugh.” – Damian Kavanagh, Controller, BBC Three (pictured above)

The home of Gavin & Stacey, Being Human and Our War will continue to make brand new original British comedies like People Just Do Nothing, Cuckoo and Murder In Successville, new contemporary British drama like Thirteen, Clique and Doctor Who spin-off Class, thought provoking British documentaries like Life And Death Row and Suicide And Me and distinctive current affairs programming like Black Power and Is This Rape? Sex on Trial – all made exclusively for BBC Three’s 16-34 target audience and with the best new talent of comedians, directors, actors, writers and filmmakers.

Above: Beeb showreel featuring some of the BBC Three programmes coming in 2016

All long form programmes will be available to stream and download through BBC Three’s new home The Best Of and BBC Three on iPlayer on over 10’000 devices including connected TV’s, mobile and tablet apps, browsers, set top boxes, games consoles, media streamers and BBC Red Button+ before airing on BBC One or BBC Two at a later date. The Best Of and BBC Three on iPlayer will feature box sets of some of BBC Three’s most loved shows including Little Britain and Him & Her.

The second part of BBC Three’s new offering is a daily stream of content including short films, animation, blogs and news and sport updates delivered through new platform The Daily Drop and BBC Three’s YouTube Channel and social media accounts including Facebook, Tumblr, Twitter, Instagram and Snapchat.

Updated throughout the day The Daily Drop will curate original content produced by the BBC Three team, original content from partners across the BBC including BBC sport, BBC Trending, Radio 1 and Newsbeat as well highlighting BBC content that appeals to BBC Three’s 16-34 target audience. The Daily Drop will link to the best third party content that appeals to young people from sites in the UK and internationally.

“This is an incredibly exciting time for BBC Three as we transform the BBC’s offer for young people by making

new types of content, delivered on the platforms they choose, at a time they want.

We will make available innovative, distinctive TV shows, featuring the best new talent, when it suits the audience

not the schedule. We will innovate with new types of content young people want and deliver it in

a way that fits their lives, wherever they are, through The Daily Drop. ” – Damian Kavanagh, Controller, BBC Three

BBC Three will allow the majority of its short form content to be embedded by third parties on their sites so they can include it in its entirety. All BBC Three content in The Best Of and The Daily Drop will be tagged around themed topics, strands, talent names and programme titles to aid discovery and allow audiences to easily discover related content.

BBC Three - BBC II!

Pictured Top: Damian Kavanagh, Controller, BBC Three, in the channel’s new London studio
Share Button

One Reply to “BBC Three becomes ‘online first’ broadcaster”

Comments are closed.