Channel 4 has commissioned Instagram sensation and Body Coach phenomenon Joe Wicks to brings his unique brand of nutrition and exercise to the network.
Joe will be enrolling Brits to join his fitness revolution. In Joe’s world, leanness is for life, not just for summer. But with holidays as a goal, he’ll be training people over 30, 60 or 90 days, to see just what can be achieved when you put your mind and body to it, the Wicks way.
After entering into his world of high-intensity exercise, nutrient dense dinners and flash mob workouts, will our brave contributors feel ready and confident to peel off the winter layers and hit the beach in just their swimmers? His before and after results are the talk of the web, but can he pull it off for the nation?
Plus, the last minute cheat’s guide reveals exercise quick fixes and beauty and fashion tricks of the trade to get all of us ready to hit the beach.
And Joe gives the whole nation a boost of body confidence, turning up at well-known locations throughout the UK and encouraging the public to get fit, strong, healthy and happy by bringing his flash mob workouts to a lunchtime hangout near you….
The Joe Wicks Show will air on Channel 4 later this year.