Former This Morning host Coleen Nolan returns to the series with the shows new interactive service ‘The Hub’.
Twiggy and Coleen host This Morning in 2002, following the departure of Richard and Judy the previous year.
“I am so thrilled to be returning to This Morning for such an exciting new role! I can’t wait to join Phillip and Holly and the rest of the team for what I know will be great fun.” – Coleen Nolan
Nolan previously had an unsuccessful stint as one of the main presenters in 2002.
The 21-year-old daytime series, currently presented by Phillip Schofield and Holly Willoughby (Mon-Thurs) and Eamonn Holmes and Ruth Langsford (Fri), will extend its current studio set to accommodate the new feature.
The Hub will form a key element to the programme and offer viewers a voice and chance to get involved in daily news discussions and to air their comments on all featured items and sofa guests.
Coleen will present live from The Hub keeping Phillip, Holly, Eamonn and Ruth updated on viewer reactions throughout the show and explaining how to engage via all media platforms including phone services, text, email, online contributions – including Facebook and Twitter – and Skype.
“We’ve been kept up to date regarding all new ideas including new This Morning ‘family’ members joining and the very exciting studio changes – I feel that this series could be our best ever.” – Phillip Schofield
Regular hosts, Holly and Phillip.
Friday and summer hosts Ruth and Eammon.
ITV.com will also overhaul the This Morning website to tie-in with the whole new Hub idea for the show. Other hosts for ‘The Hub’ – who will alternate with Nolan – include Matt Johnson, a regular contributor to This Morning Summer and host of HTV’s Entertainment Hour.
This Morning’s Executive Producer, Karl Newton added, “For a show that has been on air for 21 years the challenge is always developing and evolving it. So for this series we are introducing The Hub, where we can tap into what the viewer is saying and thinking about the show as and when it happens and provide the viewers immediate response.”
“We are absolutely committed to viewer interaction and we want the viewer to be as much a part of the show as anybody who works on it. It’s fantastic that after many years Coleen Nolan returns to the famous set alongside the new talent we are committed to developing on This Morning.” he added.
Coleen Nolan will also continue to be a regular on Loose Women.
“They’re using new services such as Facebook and Skype. But the format isn’t new. Older viewers will remember the BBC One morning show of the 1980s – Open Air – which would interact with viewers about the features, guests and topics the show was covering each day. They even had the regular ‘catch ups’ with viewer opinions from the phone room where a presenter would read through the interesting comments. It’s old rope wrapped up as something new. Open Air was presented by current This Morning presenter, Eamonn Holmes.” – Vivian Summers, ATV Today’s TV expert