The fundraising day calls on the public to “overdo it” in denim.

Alex Mytton

“I am so happy to be involved with the Jeans for Genes campaign this year. Spreading awareness and raising money is vital, as they offer support for thousands of children and families up and down the country. By wearing denim for a day to promote jeans for genes we are able to transform the lives of children with genetic disorders who really need our support and help.” – Nicola Roberts

It’s the question that divides the nation: should you or shouldn’t you double up on your denim? But celebrities across the UK are ditching the double, in favour of a far more eye-catching look, all in the name of charity!

Celebrating the countdown to this year’s l ‘Jeans for Genes Day the campaign features Frankie Bridge, Nicola Roberts, Warwick Davis (pictured bottom), Louise Thompson, Alex Mytton (pictured top), Charlotte de Carle and Tallia Storm (pictured middle), denim-clad and striking a series of poses.

Tallia Storm

All funds raised on Jeans for Genes Day will go directly to a number of charities that work tirelessly to improve the quality of life of children affected by genetic disorders. There are over 6,000 diagnosed genetic disorders with an estimated 1 in 25 children are born with a genetic disorder – that’s more than 30,000 babies diagnosed in the UK each year.

“Most people wear jeans several times a week, so we wanted to create a more challenging theme for this year’s ‘Jeans for Genes Day’ – something that would give everyone an opportunity to have some fun! Overdoing it in denim is all about layering up and wearing every piece of denim clothing you have, and we can’t wait to see everyone taking part on Friday 23rd September. It’s going to be lots of fun and for a great cause.”  – Caroline Harding, Chief Executive of Genetic Disorders UK

Jeans for Genes Day 2016 takes place on Friday 23rd September, Jeans for Genes Day raises money for Genetic Disorders UK, the charity that aims to transform the lives of children with genetic disorders. Funds raised will go to the vital care and support they urgently need. 1 in 25 children in the UK are born with a genetic disorder – that’s more than 30,000 babies diagnosed each year. There are more than 6,000 genetic disorders.

Warwick Davis


For further information on how to get involved with this year’s Jeans for Genes Day, please visit: www.jeansforgenes.org
Share Button