The parent company of British Sky Broadcasting, SkyPLC, has along with ITVplc, operator of the England, Northern Ireland and Wales ITV network, invested in GINX.
Sky plc has invested £1.55 million in the company with ITV commiting an equal amount to GINX. Both companies will have the option to acquire further holdings. The investment follows the launch of the channel on the Sky platform in June. Ginx TV is the owner of the UK & Ireland’s only 24-hour eSports TV channel, GINX eSports TV.
“We’re really excited to have followed up our commercial partnership with Ginx with this investment, which will help us deepen our understanding of eSports and its audience. At Sky we are committed to bringing new programmes and channels such as GINX eSports TV to support and extend our leadership position in content.” – Emma Lloyd, Group Director of Business Development and Strategic Partnerships, Sky
GINX eSports TV showcases major eSports tournaments from across the globe, as well as unique, independent programming. The schedule includes coverage of Turner’s ELEAGUE tournament, FACEIT‘s eSports Championship Series, and Valve’s The International Dota 2 , which GINX eSports TV will is covering live from its new King’s Cross studio. Other content partners will include Riot, Activision, EGL, Gfinity and more will be announced.
The best of GINX eSports TV is also available to Sky Q customers, via the curated short-form online video section of the Sky Q EPG.
Outside the UK & Ireland, GINX eSports TV is distributed to an additional 23 million households, making it the largest eSports TV channel in the world, reaching 37 million homes. With the rapid growth of competitive gaming and eSports as a spectator event over the past few years, the appetite and potential for an eSports TV channel has never been greater.
“Sky has invested an equal stake in Ginx TV. Both ITV and Sky have the option to acquire further holdings in Ginx TV. If either party does not take up its option, the remaining party may have the option to acquire 100%.” – ITVplc statement
The investment for Sky follows recent investments the company has made involving the Drone Racing League, which will be shown on Sky Sports Mix, TRX, the online marketplace for TV rights and fuboTV, a sports-focused over-the-top provider. ITVplc own the regional ITV franchises in England, Wales and Northern Ireland and operate them as a ‘national channel’ rather than the previous local format. Only STV, the ITV service in Scotland, remains independent of ITVplc. ITVplc also own a number of production companies including ITV Studios and Potato.