The acclaimed Warwick Rowers have this week announced their official 2017 naked calendar with the release of a range of new products on their website at warwickrowers.org.
All profits go to charity and this year, with the help of Visit Britain, the hunky athletes have been able to get their kit off in a range of stunning, historic locations.
The support of a body like Visit Britain is just one of several indications that, seven years since it burst onto the scene in 2009, the Warwick Rowers calendar is becoming an established international brand.
Sport Allies, the charity which grew out of the calendar and is funded by its sales, has gone from strength to strength with the unfailing commitment of the rowers, and will be making its own announcements within the next few weeks. But they have had a recent victory of their own to celebrate, after being formally recognised and registered as a charity by the Charity Commission for England and Wales. (Registered Charity No 1169945.)
Earlier this year, the calendar scooped up an unprecedented FOUR gongs from celebrity host Eamonn Holmes at London’s 2016 National Calendar Awards, including Charity Calendar of the Year, Best Design and the Elephant Award for best overall retail calendar – an extraordinary achievement for the plucky young rowers and their long-time photographer/producer, Angus Malcolm.
All profits from Warwick Rowers sales go to recognised charities and the calendar itself uses nudity to make a serious point about the need for a more inclusive culture in sport towards people who tend to be marginalised on the grounds of sexuality or gender. The rowers now have more than 100,000 followers on Instagram, but their influence extends far beyond social media. They went to New York to represent the modern face of Britain at an event to promote LGBT tourism to the UK and, through the registered charity that they set up and funded from calendar sales, Sport Allies, they have submitted written evidence to the House of Commons Select Committee on Culture, Media and Sport as part of its inquiry into homophobia in sport.
The 2017 calendar sees the return of the popular “centrefold” along with the “truly innovative” two page per month “picture and planner” system which won the calendar its award for Best Design at the NCAs.
As well as the calendar, supporters can buy films, still image downloads and the boys’ second coffee table book which makes the perfect gift to place front and center on one’s coffee table – a rather impressive tome that weighs in at over 2.5kg! Despite a price of £250 – or around £100 per kilo – nearly one third of the limited edition of 1000 books has already been sold before publication.
The first Warwick Rowers calendar was launched in 2009. It has since achieved global recognition as a fundraising initiative and public awareness campaign, delivering products to around 80 countries every year and reaching more than 140 countries through its viral messaging. It has won a large number of awards for excellence, innovation and social impact, including twice being voted the UK Charity Calendar of the Year.