Following its success in the summer, Channel 4 has commissioned a second series of dating show, Naked Attraction from Studio Lambert.
“The idea is that we’re starting where most dates end, and that is naked. It’s dating in reverse. Modern dating has become a really complicated thing. Most people are dating online, and of course when you are armed with enhanced photos and all your status symbols, and you’re able to hide behind the hair, the make-up, the clothes and everything else, you don’t really know what you’re getting until you actually meet that person on a date.
“Nine times out of ten, people are saying to me, when you actually meet up with that person, they’re nothing like their profile picture, and they’re nothing like the person they’ve made out that they are. So what we’re saying is “Would you make a better, more informed decision if you stripped somebody of all of those social norms and those crutches? Would you make a better dating decision, by seeing somebody naked first?” Evolutionary scientists say that back in the day we would have picked someone based on primal instinct. So that’s what we’re trying in the 21st Century.” – presenter Anna Richardson speaking about the first series
Naked Attraction launched in July with 2.0m viewers and a11.6% share – double the slot average for both. The series drew and average audience of 1.7m/10.7% across five episodes; up a notable +89% for both volume and share compared to the slot, with key demographics also performing exceptionally well.
Presented by Anna Richardson the ten part series will once again match single men and women based on their initial physical attraction to each other, revealing that people have varied, interesting and surprising tastes in what they find attractive about a naked body. In a world where dating is often reduced to swipe left or right this is a light hearted series which aims to demystify the rules of sexual attraction for the Tinder generation.
Naked Attraction was recommissioned by Channel 4 Head of Popular Factual Liam Humphreys with commissioning editor Sarah Lazenby. The series will be produced by Studio Lambert with executive producers Tim Harcourt and Mike Cotton.
“Proves secretly the nation loves a bit of free nudity on the telly, lets face it no one was watching it for the ‘science’ of it all.” – TV Critic Vivian Summers