Thomson Reuters Foundation takes You Tube stars on a serious route

Millennials around the world are being asked to voice their opinions on some of the biggest human rights issues of our time as part of an innovative initiative by the Thomson Reuters Foundation and powered by YouTube.

You Tube

“The millennial generation is a caring one. Millenials are deeply engaged with several social issues to the point that they often decide whether or not to join a company based on what the organization gives back to society. We want to harness this desire for change, and we believe YouTube is a fantastic platform for their voices to be heard,” – Monique Villa, CEO of the Thomson Reuters Foundation

YouTube creators on four different continents are now engaging their audiences with under-reported topics such as modern slavery, breaking social taboos and the refugee crisis, using the hashtag #Ichoosetosee. These themes will be addressed at Thomson Reuters Foundation’s annual conference Trust Women, held on November 30 and December 1 in London.

YouTube stars are creating videos on how they choose to see specific social issues, from children working in factories to make the clothes you could be wearing, to the migrants fleeing war trying to rebuild their lives, to transgender rights.

Some of YouTube’s biggest stars from the US, UK, Germany, Poland, Romania, South Africa, Nigeria, Lebanon, and the Palestinian Territories are participating in the global initiative, including: Fun for Louis; Raya Encheva; Hannah Witton; Ms Anne Green; Rowan Ellis; Dream on Maddie; Jana Vlogs; Jasminar; Laila Mourad; Arlena Witt; Aboubakar Idriss, and Pap Culture, will bring unique insight into their societies and culture. As part of the campaign, the vloggers will also ask their respective audiences to ‘join the conversation’, capturing the perspective of young people accross the globe.

The initiative, the social media highlight of the Trust Women conference, aims to act as a catalyst, bridging the gap between the millennial generation and those making decisions relating to their lives. Trust Women is a global forum gathering leading decision-makers and activists to find solutions to put the rule of law behind women’s rights and fight modern slavery.

The Thomson Reuters Foundation acts to promote socio-economic progress and the rule of law worldwide. The organization runs initiatives that inform, connect and ultimately empower people around the world; access to free legal assistance, media development and training, editorial coverage of the world’s under-reported stories, and the Trust Women conference.

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