The Mardi Gras in New Orleans has proved the most popular music pilgrimage destination beating Ibiza and the Rio Carnival.

“Music and travel really do go hand-in-hand, which is why so many of the best memories combine music and a fantastic destination. At, we want to give access to these experiences by putting many of these desirable destinations at people’s fingertips.” – Enrico Nonino, Head of Social & Channels Management at group

To coincide with the final of this year’s X Factor, has polled Brits to uncover the ultimate music destinations. Mardi Gras takes the top spot with more Brits keen to shimmy their way through the colourful streets of New Orleans than anywhere else.

The samba spirit of the iconic Rio Carnival comes a close second on the list of musical pilgrimages the nation would love to experience. Graceland, home of rock legend Elvis Presley, the party island of Ibiza and Kingston in Jamaica complete the top five.

Top 10 Music Pilgrimage Destinations (past and present)

1. Mardi Gras, New Orleans

2. Rio Carnival, Brazil

3. Graceland, Tennessee

4. Ibiza, Spain

5. Kingston, Jamaica

6. Notting Hill Carnival, London

7. Jim Morrison’s grave, Paris

8. Abba Museum, Stockholm

9. Woodstock, New York

10. Dollywood, Tennessee

While many of the must-see music destinations are steeped in tradition, the way the nation chooses its travel destinations is changing. 13% of 18-24 year olds confess to basing their choice of holiday on reality TV such as the judges’ houses destinations in The X Factor or on places they see in The Only Way is Essex and Made in Chelsea. Instagram is now responsible for almost a third (31%) of holiday choices amongst under 25s whilst wildlife documentaries such as BBC’s Planet Earth II provide the most far-flung inspiration for over a quarter (27%).

This year, has partnered with The X Factor to provide unique access to some of the hottest music talent on screen. As part of this have been surprising the contestants with experiences throughout their time on the show.

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