Sky 1’s original drama Delicious, starring Dawn French and Emilia Fox, has seen viewing of its first episode more than double in the week after launch.
“It’s great to see customers are loving Delicious as much as we do and taking advantage of all the flexible ways to watch it. With a stand-out cast and a brilliant script we knew it was a recipe for success as soon as we read it. And the good news is there are still two more episodes to go!” – Adam MacDonald, Director of Sky 1
The channel is celebrating a consolidated audience of 1.641 million for the episode. This makes it the seventh consecutive original drama to have launched on Sky 1 with an audience of over 1 million and the channel’s second biggest original drama launch of 2016.
The strong performance of Delicious followed on from Sky 1’s best-performing Christmas Day ever,with the average overnight ratings across the day, from shows including feature-length drama The Last Dragonslayer, up 36% in comparison to 2015. It also rounds off a successful year for the channel which saw original drama Stan Lee’s Lucky Man secure its place as Sky 1’s best-performing UK drama series ever, with an average cumulative audience of 1.77 million.
Launching with an overnight audience of 677,000 , viewing has increased by 142% over seven days as viewers watch the show flexibly, using Sky+ recordings, on demand or via Sky Go. Delicious is also one of top ten most watched shows of the week on online streaming service NOW TV.
Episode two of the four-part drama, which aired on Friday, is proving just as popular with audiences as the launch. Having secured an overnight figure of 562,000, viewing has already grown to over 1 million with further playback due to raise this even higher over the next four days.