Stars team up to launch the Fitbit dance challenge for Comic Relief

Freddie Flintoff and Kelly Brook Step Up & Get Down for Red Nose Day as part of a campaign to raise £150K.

Model Kelly Brook, ex-cricketer, now star of Sky 1, Freddie Flintoff and dance extraordinaire Louie Spence have been battling it out in the ultimate dance off for Comic Relief. As part of Fitbit’s Step Up, Get Down campaign, running from now until Red Nose Day on Friday 24th March, the dancing trio have been shoulder pumping and pom-pom shaking, in an attempt to inspire the public to dance to donate.

“Getting involved in Fitbit’s Step Up, Get Down campaign was so much fun. Dance is such a big part of my life, so it was a fantastic way to help raise money this Red Nose Day. It’s easy to take part, and you can even get your friends to star in your video with you or throw down the dance challenge to your family.” – Kelly Brook

Backed by their respective dance troupes, Freddie and Kelly donned their Red Noses and busted out their best moves as they kicked off Fitbit’s mission to raise £150,000 for Comic Relief. Kelly got her sass on and Freddie riled up his opponent with a cheeky wink, but in the end it was Kelly who had a secret weapon up her sleeve in the form of dance sensation Louie Spence, who made a special cameo.

“It’s so easy to Step Up & Get Down. You can do your dance anywhere – in a taxi or a lift, in the club or at even while you’re doing the ironing! Every dance is £15 for Red Nose Day so get involved!” – Louie Spence

The Step Up, Get Down dance challenge sees Fitbit calling for the UK public to submit their own dance videos to Facebook, Instagram or Twitter, incorporating the brand’s signature move, the ‘Fitbit Flick’ (dusting your shoulder with your hand), with the hashtag #StepUpGetDown. For every dance video uploaded, Fitbit will donate £15 to Red Nose Day.

“I’m not known for my killer dance moves, but that’s why the Step Up, Get Down campaign is so much fun, as you don’t need to be the best dancer to take part. So step up and get involved – it’s the easiest way to help Fitbit donate £150,000 to Comic Relief this Red Nose Day.” – Freddie Flintoff

This campaign is part of a wider Fitbit mission for 2017 to help people find their fit. Across the year, Fitbit will set the nation various challenges to inspire and encourage a more active lifestyle.


Pictured Top: Freddie Flintoff on Sky 1’s A League of their Own, Pictured Bottom: Louie Spence turns Taxi Driver for Sky 1.
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