STV Player has announced it is the first broadcaster globally to provide fully targetable Dynamic Ad Insertion in live streaming on Amazon Fire TV.

“STV was first in the UK to launch DAI live on web, iOS and Android in 2014 and we are thrilled to again be first to provide DAI on Amazon Fire TV, offering further value for advertisers with fully targeted commercials in live streaming. STV was a launch partner of the Amazon Fire TV in 2014 and today’s announcement further strengthens our partnership.” – Rémi Brunier, STV Player product owner,

The service is powered by Yospace, whose server-side DAI platform allows advertising to be replaced in a way that is consistent with the viewing experience expected of broadcast television. By inserting ads on the server side, the process of delivering fully addressable advertising across multiple platforms/devices is significantly simplified, and this has allowed STV to implement a true multi-platform advertising strategy.

STV Player with DAI-enabled live streaming is available across all Fire TV devices, including the all-new Fire TV Stick with Alexa Voice Remote which was launched by Amazon earlier this month. Amazon Fire TV was STV Player’s fastest growing distribution channel in 2016, highlighting the growth of OTT viewing as STV continues to make its content available free of charge to viewers anywhere, anytime.

STV operate the Channel 3, better known as ITV, services in Scotland as well as a number of ‘city television’ local stations. STV is the only remaining independent broadcaster on the Channel 3 network with the rest obtained by ITVplc. STV continue to offer a proud Scottish flavour to its output which has become sadly lacking in other areas since the loss of regional identity on ITV.

“STV has been leading the way in live streaming for a number of years now. Following the launch of Dynamic Ad Insertion for STV Player in 2014 every other UK broadcaster has followed suit, and now it is leading the way in implementing a full cross-platform strategy. The launch of DAI for Fire TV demonstrates that STV continue to operate at the cutting edge of commercial television.” – Tim Sewell, CEO of Yospace

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