Archant has partnered with Channel 5 to develop ‘The Gadget Show’ brand in publishing.
“As consumers’ trust in brands continues to be challenged, creating authentic and relevant content is more important than ever when engaging audiences. Our knowledge and understanding of specialist interest communities allows us to work with partners such as Channel 5 and North One Television to develop innovative content strategies. This partnership demonstrates how to develop a fresh approach to one of the most established trusted brands in its field.” – Jeff Henry, CEO, Archant
The 25th series of The Gadget Show, began last night on the network (Friday March 10th) with the strategic partnership now running across the next three series of the production including this spring series, the autumn 2017 series and next years spring 2018 outing.
The move will see bespoke print content branded under ‘The Gadget Show‘ banner being published. The deal follows the return of new-look show with actor and comedian Craig Charles and tech-journalist Georgie Barret joining John Bentley and Ortis Deley to present the series from a new studio based in Birmingham, recorded just ahead of transmission for topicality.
Through Archant’s content marketing agency, Dialogue, the partnership will see the release of an official ‘The Gadget Show Guide‘ during each series. The content of the 156-page guide will be closely aligned with the TV show content, including unique access to series hosts and long-form reads. It will also explore how science is changing the world, the hottest buyers’ guides, the latest household gadgets and make bold predictions for what’s coming next. The Gadget Show Guide is now available nationally via stores such as WHSmith, Tesco and Sainsbury’s.
The Gadget Show Guide is edited by former Metro technology editor and regular contributor to WIRED, James Day. Other contributors include the TV show’s team, technology journalists across the UK and content creators from Dialogue. Throughout the year, tech content from each magazine will be promoted across the Archant portfolio online, in print and on social media, branded under ‘The Gadget Show’.
Archant will also produce, manage and run a series of regional live events in Autumn 2017 and Spring 2018 on behalf of the series, which is produced by North One Television, as Archant continues to invest in live events. The media owner currently runs over 100 live events per year.
“With the re-launch of the series and a completely new format, we were very keen to explore how we could further expand the brand into the publishing space. In Archant we have found not only a hugely enthusiastic partner, but one with genuine experience, knowledge and creativity in this challenging and rapidly changing world.” – Neil Duncanson, CEO, North One Television