RLJ Entertainment has announced a rebrand for its label Acorn DVD.

ITV Drama Midsomer Murders has been a seller for Acorn DVD

Acorn DVD their digital distribution label outside of North America, is to mark two decades since the founding of the London-based international division, it will be returning to the heart of the company by renaming this division Acorn Media International.

Originally launched in 1997, Acorn Media UK was the British division of the Acorn Media Group, which was founded in the mid-1980s selling British telly shows on VHS and DVD to an American audience. The UK division’s first release was Rosamunde Pilcher’s Coming Home led the way into a quickly evolving market that would see the division distribute such best-selling detective drama brands as Midsomer Murders, Foyle’s War, Line of Duty and Broadchurch; as well as a wide range of special interest DVDs from Julia Bradbury’s Wainwright Walks to Victorian Farm.

In 2012, Acorn Media Group was purchased by RLJ Entertainment Inc., led by American entrepreneur Robert L. Johnson. With a track record of success in selling TV programming on all platforms and devices to the present day, Acorn Media UK joined with the company’s Australian division to become RLJE International soon after the 2012 purchase; and now changes back to Acorn Media International in this, the division’s 20th year.

Broadchurch proved to be popular with Acorn DVD purchasers

Foyle’s War has been a viewer favourite on DVD and on ITV

Top 10 Acorn bestsellers in the United Kingdom include Broadchurch, Series One which at over 200,000 units is the division’s greatest selling single title. Without a doubt Midsomer Murders now also in its 20th year is the RLJ Entertainment’s biggest selling franchise with over 1.5 million units sold in the UK alone.

In addition to Acorn Media International, RLJ Entertainment, headquartered in Silver Spring, Maryland, includes the hugely successful stateside SVOD services Acorn TV and UMC; a 64% stake in Agatha Christie Ltd.; its London-based development division, Acorn Media Enterprises, which has co-produced several programs including Agatha Christie’s The Witness for the Prosecution and Agatha Raisin and RLJE branded theatrical and VOD releases in the American market.

“I’m particularly pleased that in this division’s 20th year of business, not only is it thriving, but having been through some changes it is returning back to its original name while looking forward to a future both in distribution, SVOD and a broad investment in co-productions giving us a firm-footing in the global entertainment business.” – MD of Acorn Media International, Stuart Shaw

BBC Drama Our Girl is another popular Acorn DVD release
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