Join The Only Way Is Essex personality, Joey Essex, as he cuts open the ribbon and takes a wander around the latest Wilko store.

“It was great having Joey come down and open the new store and to get the chance to show him our great product range. He obviously liked what he saw and went away with lots of Wilko products for himself. We know shoppers will be impressed by the quality and value we have to offer and with lots of new products for the home and garden in store, now is the perfect time to come and browse our collections.” – Wilko Lakeside store manager, Steve Vaz

Joey, best known for appearing on the ITV ‘scripted reality series’ The Only Way Is Essex, mingled with customers and staff at the latest Wilko store while picking up a feather duster along the way. Wilko is the recently re-branded name for that much loved high street store, Wilkinsons, which seemed to take over the role of the late Woolworths in the nations hearts as the ‘sells a bit of everything’ store, they even have the pic ‘n’ mix.

Essex shoppers came out in force on Wednesday (May 24th) as possibly its most famous resident Joey Essex opened the new store inside the intu Lakeside shopping centre. Joey not only lead the ceremonial ribbon cutting – he bagged himself a collection of bargain Wilko homeware for his bachelor pad.

Full Story and Photographs: Joey Essex is shown the Joys of Wilko

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