The BBC has decided to delay its popular reality series The Apprentice until the summer of 2010 to avoid a clash with the general election which will likely take place next spring.
The 2010 series of the popular BBC One show The Apprentice will be delayed until the summer to avoid a clash with the general election which is widely expected to take place in the spring. The move is partly due to Lord Sugar’s appointment as Labour’s Business tsar. His involvement with the labour government and with the BBC One show increased the ‘risk to impartiality’ the BBC Trust ruled. The series was due to launch in March and run for three months but will now launch in June, the last possible date for the next general election.
The delaying of The Apprentice will also affect its forthcoming spin-off, Junior Apprentice, which will also be delayed until the summer. The series may also be up against the final series of Big Brother on Channel Four as a consequence of the delay. Big Brother’s final series is expected to start in May.