It has been created by Channel 5’s in-house creative team and branding specialists Hello Charlie. The new branding was first seen yesterday evening during Home and Away’s commercial break. The Big Brother marketing campaign will feature on television, in print and online.
“The Big Brother Eye logo is one of TV’s most iconic symbols, and this fresh new look reflects how the show itself is constantly evolving and reinventing itself. It will be front and centre of the new campaign as we ramp up the excitement ahead of the show returning to Channel 5 this summer.” – Jeff Ford, Director of Programmes, Channel 5
This summer will see the second Big Brother series to air on Channel 5. The broadcaster bought the rights to the show following Channel 4’s decision to axe the long running reality programme in 2009. Last year, the main series was won by Aaron Allard-Morgan.
“We are delighted with this year’s confident and playful re-versioning of the iconic Big Brother eye. The multi-faceted concept reflects the ever-evolving personality of the programme and moves the brand forward for this exciting new series.” – Susy Price, Executive Producer for Big Brother at Initial.
Channel 5 announced last month it had signed a new two-year deal with Initial, an Endemol company, for rights to screen Big Brother. At the time, they confirmed that a second Celebrity Big Brother will air after the normal series has been completed.
Loose Women panellist Denise Welch won Celebrity Big Brother in January this year, beating X Factor reject Frankie Cocozza.