Reports claim that ITV is set to axe African drama Wild at Heart because of falling ratings.
The seventh season of the Sunday evening drama starring Stephen Tompkinson is currently airing on ITV1 but has seen a noticeable drop in ratings. Wild at Heart airs in-between the main Dancing on Ice show and its results show which usually benefits the drama with a big lead-in.
However, Dancing on Ice has seen its ratings slump for the current series which has impacted on Wild at Heart – the success of Call the Midwife on BBC One has also dented the drama’s ratings.
On Sunday evening Wild at Heart dropped to 5.7 million viewers and now The Mirror claims that ITV will axe the series. An insider told the tabloid ‘Everyone involved knows it’s expensive to make and it’s not as popular as it used to be so it’s not rocket science. The cast and crew love making it, but all good things come to an end and we’ve had a good run.’
An ITV spokesperson denied any decisions had been made and wouldn’t be until the series concluded its current run – but then they’ve said that before. Wild at Heart launched on ITV1 in 2006 and proved to be a hit for the channel; it’s original line-up consisted of Tompkinson alongside Amanda Holden who quit in 2008. Other cast members over its seasons have included Jessie Wallace and Dawn Steele.
American broadcaster The CW produced a short-lived remake Life is Wild in 2007 which lasted for 13 episodes.