ABC pulled the comedy from its schedules earlier this week citing low ratings for its decision. With its disappearance from the schedules Don’t Trust the B—- in Apartment 23 has effectively been cancelled by ABC. James Van Der Beek, who plays a fictionalised version of himself in the comedy, criticised the Neilsen ratings system.
“I know most of you watched us on your own time and platform and that the competitive network scheduling game is irrelevant to you,…But network TV is a business dictated by Nielsen ratings and while that’s an antiquated business model, it’s the only one they’ve got.” – James Van Der Beek on Twitter
Don’t Trust The B—- In Apartment 23 was originally developed by Fox but was picked up by ABC in 2011. However, the network originally intended to air it under the name Apartment 23. The broadcaster then changed the show’s name back to its original title but to avoid controversy decided not to use the word bitch.
The comedy also stars Krysten Ritter and was part way through its second series when the plug was pulled. While it’s unclear when – or indeed if – the remaining episodes will be aired its place in ABC’s line-up will be taken by Happy Endings which will air back-to-back episodes on Tuesday evenings until the return of Dancing with the Stars in March.
[Written by James Ryder]