The latest fashion queen found fame on ITV2’s The Only Way Is Essex, where she became famed for her ‘Vajazzling’ skills and ‘Well Jel’ catchphrase. Now a fully signed up reality TV Sweetheart, thanks to her own series, Amy Childs is now not only a household name but also a keen fashion designer and young woman’s style icon.
The Amy Childs’ Collection for Spring / Summer is described as ‘feminine yet classy’.
“The mixture of knee-length and maxi dresses that are perfect to showcase your curves in a chic and stylish way. From tailored asymmetric shift dresses to cinched-in peplum dresses that are perfect for day to evening wear and stunning occasion dresses, this fresh and exciting range has something for everyone and is set to be yet another huge triumph for the budding entrepreneur. Knowing exactly what stylistas want from a fashion forward clothing brand, Amy Childs’ Collection also includes on-trend neons as well the ‘Georgia’ and ‘Lexi’ lace dresses that are back due to popular demand in all new stunning spring colours.” A Spokesperson for the brand states.
Amy Childs’ Collection Spring / Summer ’13 range is, she believes, one of her strongest offerings yet.
Stocked online and in her two exclusive boutiques in Brentwood and Basildon, Amy Childs’ Collection will also be on sale in selected boutiques across the UK and Ireland as well as by national retail giants Lipsy, Next and BANK.