The Social TV Awards rewarded exceptional creativity, vision, and the very latest inspirational technologies organizers say, with twelve categories serving to highlight those who are defining the future of television and multi-platform experiences – the most important revolution within media today.
“The evening of entertainment and awards celebrated the pioneers of the new media landscape. Social TV is changing the way in which we view and interact with our favourite shows and content; Skatta recognizes this and the Social TV Awards were created to acknowledge the achievements of the forward thinkers in Film, Television, Music and Technology.” – Skatta
Strictly Come Dancing’s Anton Du Beke played host for the night and guests were not short of entertainment, which came in the form of dance troupe “Sultry” who opened the awards, beautiful singer, Tess Burrstone who wowed an audience of almost 250 people and later the British opera group “Amore”. Following the Awards, guests were invited to party on the dance floor.
Awards were presented by Camilla Dallerup, Kitty Brucknell, Leo Ihenacho, Lisa Scott-Lee, Billy Schwer, Liz Mitchell, Tess Burrstone, Amal Fashanu, Aisleyne Horgan-Wallace, Nikki Grahame, Anna Williamson, Helen Fospero, Debra Wootton and Poppy Jamie.
Technology with Branded Content Award:
Best use of technology with branded content to drive sales and loyalty via social/customer interaction
Winner: New Look – ‘Padequin’, ‘Blippar App’ & ‘Body mapping technology’
Live Streaming Award:
The streamed live event that either: grossed the most revenue, had the largest global audience, or generated the most interactive responses from viewers
Winner: Heat Magazine NTA Red Carpet, BAFTA Awards
Broadcast Journalism Award:
News and topical affairs: Judged on independent coverage of events with the best use of social interaction during broadcast
Winner: The One Show (BBC One)
Media Crossover Award:
Best migration of content over multi-platforms to increase viewer experience and interaction
Winner: Bauer Media
Entertainment TV Show Award:
The TV show that used Social Interaction to engage viewers and generate interaction pre-, during, and post broadcast
Winner: Strictly Come Dancing – (BBC One)
Best TV App Award:
Best cross-platform delivery and user experience from a TV App to enable seamless delivery with ease of use.
Winner: BBC iPlayer
Use of 2nd Screen Social Media:
Best use of a second device to enhance interaction whilst supporting the TV show and encourage voting and/or social interaction
Winner: The Xtra Factor (ITV2)
Drama and Soap Award:
Best social interaction by viewers driven by the storyline, and the ability of the actor/actress to directly highlight the social issues covered in the show through viewer interaction and engagement post broadcast
Winner: My Mad Fat Diary – Sharon Rooney
Viewing Device Award:
Best technology in the current Smart TV and multi-platform devices market, which enables ease of use and viewer interaction on a social level
Most successful launch of a video, single or album promo using Social interaction with fans and viewers
Winner: Nicole Scherzinger – ‘Boomerang’
Social TV Entertainer of the Year:
Most successful and innovative use of social media by a TV entertainer during their show
Winner: Simon Cowell X Factor USA (ITV2)
Online Video Award:
Best use of online video based on reach and interaction, to drive sales of a music single with video content distributed via social networks and television promotion
Winner: Adele ‘Skyfall’
Guests included Sinitta who collected the “Social TV Entertainer of the Year” Award on behalf of Simon Cowell, Faye Tozer, Lisa Scott-Lee, Johnny Shentall, Lee Latchford-Evans, Concrete Rose, Laurie Duncan, Tom Scurr, Jodie Comer, to name but a few.
Tricia Lichfield, CEO, said “The Skatta Social TV Awards celebrate the best creative video content, the most imaginative uses of social technology and the people who have made Social TV what it is today. Without them we would not have the Awards.”
[Reported by Mike Watkins]