Boy GeorgeLast week ELEVENPARIS celebrated the launch of their very first UK store on London’s Carnaby Street. Marking their 10th anniversary, the exclusive, invite only party took place inside the store with legendary Boy George spinning the decks.

A guest list full of fashionistas, rock stars and the who’s who of London’s party scene turned out to celebrate making it so sources say the hottest ticket in town.

Renowned for their edgy advertising campaigns starring rock family legends, guests included past campaign star Daisy Lowe alongside rock offspring of Duran Duran frontman Simon Le Bon and supermodel Yasmin, Amber Le Bon, Russian beauty Irina Shayk and Arsenal striker Olivier Giroud. Keeping Up With The Kardashians star Scott Disick arrived in style with full entourage in tow to show his support for the UK launch of the ultra-cool Parisian label.

French DJ Diis Paradiis kicked off the night while Kim Jakobsen followed Boy George providing an eclectic mix of music. French gin brand, G’Vine served a range of specially made cocktails alongside Icely Done’s sensational frozen cocktail sticks, teamed with Shoreditch foodie sensation Big Apple Hot Dogs serving up their infamous Pimp Steak hotdogs. The party continued at the ultra-cool Paris-based club Le Baron until the early hours.

The world famous Carnaby Street, creates a unique experiential shopping destination, not to be found anywhere else in the world making it the perfect area for ELEVENPARIS to launch in the UK. The store stocks both ELEVENPARIS men’s and women’s collections which are inspired by indie music, art and underground cultures from different eras and cities. ELEVENPARIS is set to shake things up in arguably one of the best fashion capitals of the world.

“Sounds like it was a real culture club… get it?” says showbiz expert Vivian Summers.

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