The comedy is a sharply observed, character led sitcom about a gang of four girls and a couple of guys who work in the world of ‘promotions’. Who are those girls out at 7am, dressed as light bulbs, giving you stuff you don’t want? It’s a world that’s instantly recognisable to anyone who’s ever done a job simply to pay the rent. It’s about working hard at avoiding hard work and how your colleagues by default become your mates.
Antonia Hurford-Jones, Director Sky Living HD, said: “Give Out Girls is a fantastic addition to what is shaping up to be a really strong offering of original scripted programming on the channel, of which I am hugely proud. With its mix of brilliant characters and the situations they get themselves into, we feel confident this is a series our customers will both enjoy and identify with.”
Written by Tony MacMurray and stand up comedienne Hatty Ashdown. Ashdown used her time spent as a promo girl as inspiration for the series. The series will join a growing list of original comedy commissions on the channel, which includes The Spa by Benidorm’s Derren Litten, Love Matters, a collection of six comic films about love, Trying Again written by the award-winning Simon Blackwell and Chris Addison and Doll & Em, co-created and starring real life best friends, Emily Mortimer and Dolly Wells.
Lucy Lumsden, Head of Comedy for Sky, added: “We’re delighted to be working with Big Talk and Popper Pictures on Give Out Girls. With brilliantly funny scripts and fabulous cast, we can’t wait to see Sky Living’s latest comedy offering hit our screens.”
In the plot the lynch pin of the group is Marilyn played by Kerry Howard. She’s breezy, witty and at 29 is getting a bit old for this game. The gang’s motto is ‘what happens on tour stays on tour’. Our group are let loose up and down the country promoting a different product in a different venue each week. Seeking excitement and adventure they inject as much fun and mischief into the day as possible…
Also joining the cast is singer, Diana Vickers in her first television role. Vickers plays Gemma, the baby of the group, who is bright and enthusiastic with a naive view of the world. Fellow promo girls include Zoe – actress Miranda Hennessy – a passive aggressive, self-loving dancer from New Zealand and Cariad Llloyd as Poppy who has her own unique way of looking at the world, she loves to party and is prone to obsessions when it comes to boys.
The team work under Debbie (Tracy-Ann Oberman) who’s in her mid-40s. She’s a Northern, menopausal trouser-suit wearing, nightmare boss of the company.
Big Talk CEO Kenton Allen commented, “It’s terrific to be working with Robert Popper, Tony & Hatty on this really fresh and funny series. Everyone we talk to seems to have spent a period of their life doing this kind of job and with Hatty’s hilarious first hand experiences informing the scripts, the show’s authenticity shines through. It is remarkable the ridiculous things nice young people are asked to do in the name of a new type of Yoghurt.”