The major brands interested to feature their French ads in the one-off three-and-a-half minute break include L’Oreal, Renault, Bel Boursin and Emirates – and for extra authenticity, each ad will carry its own subtitles.
This themed break will feature as the first commercial break within episode one of the series with a French voice over announcing the special ad slot which will also carry subtitles. This is the first time a UK broadcaster has ever broadcast an entire break of French language adverts – and with subtitles.
Jonathan Allan, Sales Director at Channel 4 said: “We’re really excited to bring the first entirely French ad break to Channel4 to herald the arrival of our eagerly awaited new zombie drama series – it should really make the ads fit within the context of the show and surprise the viewer, cutting through to the audience.”
The Returned airs on Channel 4 on Sunday 9th June at 9pm the ad break will feature at 9.10pm.