PBS America, the new channel from America’s Public Broadcasting Service, has moved channel slots on the Sky platform.
From today, PBS America will move from the Entertainment to the Documentaries section of Sky’s EPG, with its new home of channel slot 534.
Since its launch in the UK in November 2011, PBS America has showcased a wealth of new and exclusive award-winning history, science and arts and culture programming 24 hours a day on Sky channel 166 and Virgin Media 243.
Over the last 12 months, we’ve doubled our share on both Sky and Virgin Media, but our absolute share on cable is disproportionately higher.
The fact that we’re already in Virgin’s Factual section suggests that we’ll really benefit from a move into Documentaries on Sky. This exciting development enables us to instantly make PBS America more visible to factual viewers looking for our type of well-crafted, in-depth and engaging content. – Richard Kingsbury, General Manager of PBS America, says,
This move has been made possible thanks to a unique deal between PBS America and UKTV. Negotiated by Richard Kingsbury and UKTV’s Head of Commercial Development, Dan Fahy, this agreement saw earlier today UKTV’s Drama, move up Sky’s EPG from slot 291 to 166.
Recently PBS America enjoyed its highest share since launch, double that of a year ago, while also moving up 25 places in the channel ranks to break into the Top 100 channels for the very first time.
This organic growth has been fuelled by a new acquisitions strategy, which has allowed the channel to cherry-pick rich stories about America originally produced for the likes of Smithsonian Channel and the BBC from third parties for the first time, and a refined marketing strategy targeting upmarket male-skewed audiences with an interest in America the broadcaster notes.