Dominic EastEndersDominic Treadwell-Collins is to re-join EastEnders in the role of Executive Producer, after a three-year absence during which he has been working as Head of Development at production company Lovely Day.

Treadwell-Collins joined EastEnders in October 2005 as senior story editor, before becoming story producer the following year. His first job in television was for drama series Midsomer Murders, and he previously worked as story producer on Family Affairs.

Many of EastEnders‘ most popular storylines and characters of recent years can be attributed to Treadwell-Collins and he played an integral role in plotting the show’s 25th anniversary that saw 16 million viewers tune in to find out who killed Archie Mitchell.

Other storylines he was responsible for include Muslim character Syed Masood’s struggle to reconcile his faith and sexuality, Whitney’s sexual abuse, Stacey and Max’s affair, Ronnie’s secret daughter, and Stacey’s bipolar disorder.

He created the characters of Ronnie and Roxy Mitchell and Shirley Carter among others.

Treadwell-Collins decided to leave the soap in Summer 2010 after five years and went on to launch production company Lovely Day alongside former EastEnders Executive Producer Diederick Santer.

“You never really leave EastEnders – and for the past three years, the characters have all stubbornly stayed in my head. I’m sad to be leaving Lovely Day, especially at such a fertile time for the company – but am excited about the challenge of taking the helm of Britain’s greatest drama.

“It is an honour to follow someone as talented and experienced as Lorraine and I’m looking forward to building on her work and taking this iconic and essential show into 2014 and beyond, as we look to EastEnders’ 30th anniversary in 2015.” – Dominic Treadwell-Collins

Treadwell-Collins will be tasked with turning the fortunes of the soap around following a dismal performance at the 2013 Soap Awards and declining ratings.

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