CBS boss Les Moonves is confident the network’s soaps will be “on for a long, long time”.
Speaking at the Summer Critics Association summer press tour, in Beverly Hill, Les Moonves, was confident over the future of CBS‘s two remaining daytime soaps.
A few years ago the network had four soaps still on-air but it cancelled Guiding Light in 2009 (after 72 years on-air and over 18,000 episodes) and As The World Turns in 2010. That left The Young and the Restless and sister soap The Bold and the Beautiful still airing on CBS.
The two soaps top the ratings (of the four remaining daytime soap operas on broadcast television) on a weekly basis and Les Moonves was keen to stress the future of both shows are secure. “They’re doing well, they’re profitable. They were able to, a few years back, do their shows a bit more economically… We believe those two soaps will be on for a long, long time. We don’t believe the form is dead.”
The Bold and the Beautiful rates behind The Young and the Restless is America but is the most watched daytime soap in the world with an estimated 31 million viewers across the globe.
The Los Angeles based saga has been hit by a series of high profile departures over the past 18 months with original stars Ron Moss and Susan Flannery bowing out and long-term regular Hunter Tylo also leaving. Despite these exits the soap’s performance is up (most weeks) on last year.
Les Moonves words that the soap genre isn’t dead can be proven by the successful revivals of former ABC soap operas All My Children and One Life to Live. The two shows, created by Agnes Nixon, have been revived by Prospect Park with new episodes released online via platforms such as Hulu and iTunes.