Sky AtlanticStephen Merchant’s HBO sitcom Hello Ladies is to air in the UK on Sky Atlantic.

Starring, co-written, directed and executive produced by British comedy writer and performer Stephen Merchant Hello Ladies sees Merchant in his first starring series role as a gawky Englishman called Stuart searching for the woman of his dreams in Los Angeles.

Half as charming – and twice as desperate – as he thinks he is, he’s obsessed with infiltrating the glamorous world of beautiful people, who won’t let him in.

Stuart is a web designer who recently relocated to LA from England in hope of finding excitement, romance, and maybe even a soul mate. Working out of his LA home, Stuart has an easy rapport with an attractive roommate named Jessica (Christine Woods), though it is clear she’s not romantically interested in him.

Doggedly he hits the LA social scene in the company of pals Wade (Nate Torrence), who’s in the throes of a separation from his wife, and Kives (Kevin Weisman), a charismatic paraplegic who fares far better with the ladies than Stuart or Wade.

The series will air on Sky Atlantic, including the HD channel, from October 16th.

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