Next week Diet Coke rounds off a year of sparkling 30th Birthday celebrations in style with a celebrity themed auction for charity.
The soft drink has partnered with a host of fashion-fabulous celebrity fans to create a series of candid photographs, showing how each enjoys their own personal, ‘Diet Coke Moment’.
Diet Coke is enjoyed by the fashion-loving world every day and in celebration of this milestone birthday, its devoted fans are offered a glimpse into the lives of some of their favourite celebrities. The fashion pack includes Daisy Lowe, Anna Friel, Giles Deacon, Peaches Geldof and Sadie Frost, who have come together to celebrate Diet Coke’s birthday whilst also raising money for a worthwhile cause.
This sparkling set of unseen pictures shows how Diet Coke has become a staple in the daily lives of celebrities in the fashion world: From Daisy Lowe on her most recent family holiday to Sadie Frost in the garden of her Primrose Hill home and Giles Deacon sketching his latest collection.
Exclusive, one-off prints of each of the images will be auctioned on eBay, with all proceeds going to youth charity, The Prince’s Trust, which helps disadvantaged young people to turn their lives around. This year The Trust is celebrating 30 years of setting up young people in business. The charity has helped 80,000 young people become their own boss over the past 30 years.
2013 has been a phenomenal year for Diet Coke. As part of our ‘Sparkling Together for 30 Years’ campaign, we wanted to end the year of celebration with one big sparkling moment and give fashion fans the opportunity to bid for these exclusive pictures to raise money for a worthwhile cause. – Brid Drohan-Stewart, Marketing Director for Coca-Cola Great Britain
The auction will be live on eBay from 5th November.