ITV Online is to launch a number of digital initiatives for the thirteenth series of I’m A Celebrity…Get Me Out Of Here! on the shows ITV webpage.
The mobile optimised website will provide fans with the ultimate digital accompaniment to linear content, and offer viewers access to real-time features and live polls.
ITV Online will bring viewers exclusive gossip and real-time news via the ‘Jungle Spy’ feature on the site. This initiative offers users a stream of digital content including video clips, images and articles, which will be richly populated throughout all the live shows. The site will also provide fans with access to details on the full celebrity line-up, including exclusive interviews with the contestants.
For the first time, fans will have the opportunity to take part in live polls on the website. Themes for the polls will focus on the action within the show, and gives viewers the chance to predict who will win a head-to-head challenge, or who will scream “I’m a Celebrity…Get Me Out Of Here” during a Bush Tucker Trial.
Following the launch of the new ITV.com, which is optimised for use on mobile and tablet devices, we are very excited to be launching a truly interactive experience for fans of I’m A Celebrity…Get Me Out Of Here! We hope to bring viewers closer to the show than ever before, offering bespoke real-time content and live polls on our new and improved site. – Athena Witter, Executive Producer for Entertainment at ITV Online
All activity will be supported via the show’s official social media channels, and Ant and Dec will take part in bespoke content for the site focusing on the most tweeted moments throughout the series. In addition, the show’s very own Kiosk Keith will also be featured on the site, keeping everyone entertained with quizzes, games and Dingo Dollar challenges.