UKTV’s Dave is to air a six part international series titled Kia’s Road to Rio, in the lead up to next year’s FIFA World Cup in Brazil.
The hour long episodes will star comedians Mark Watson and Henning Wehn as they drive through South America ahead of the biggest event in the world’s footballing calendar, culminating in a finale episode in Rio. En route, they will laugh with football-obsessed locals, face roadside dramas, sample the local cuisine and unique way of life and meet famous football players as they begin to learn what the sport really means to the different people and why the South Americans are so exceptional at the sport.
Filming will commence in January and hit the channel ahead of the FIFA World Cup next year. Each episode will feature Kia branding and the series will be broadcast in over 50 countries worldwide, including Dave in the UK. The series is produced for UKTV in association with advertiser funded programme specialists A Brand Apart Television and ITN Productions.
This is the football fuelled road trip of a lifetime celebrating the unique and extraordinary approach to life and football in South America through the eyes of our intrepid duo, Mark Watson and Henning Wehn. ITN Productions is thrilled to be producing this ambitious series in the run up to the World Cup with A Brand Apart for Dave. – ITN Productions Head of Factual and Features, Emma Read