The BBC’s commercial arm has licensed the Strictly Come Dancing format, branded outside of the UK as Dancing with the Stars, to the Cambodian Broadcasting Service.
The series will air on CTN, Cambodia’s most watched terrestrial channel, the deal also marks the debut of Dancing with the Stars in Cambodia.
The show format has been licensed so far in 49 countries, and a version of the show has been seen in over 75 countries, with over 220 series to date. Local versions of Dancing with the Stars air in countries as diverse as Lebanon, India and Russia. The brand has also extended into live events, gaming and digital properties. In Asia, the format has been sold in Thailand, Vietnam, Japan, China, South Korea and two versions in India. In India, the sixth and latest season of the Hindi version, Jhalak Dikhhla Jaa achieved its best audience figures to date for Colors. The grand finale pushed the show to the top of weekend programming nearly doubling the ratings from 2012.
The Cambodian Broadcasting Service will produce the series for CTN with the show set to premiere in mid 2014. The deal marks BBC Worldwide’s first format sale in the country.