E4, the youth sister station of Channel 4, has achieved its biggest year in the channel’s history the broadcaster has announced.
E4 has increased its share of individuals and key demographic of 16-34 year olds to a record high in 2013, whilst 2014 has kicked off with even more record breaking success.
E4’s had a fantastic 2013 and is having a storming start to the New Year with its distinctive mix of the best of American series like Brooklyn Nine-Nine and award winning home grown shows like Made in Chelsea. – Jay Hunt, Chief Creative Officer, Channel 4
The channel scored an individuals share of 1.89% in 2013 which was up +2% compared with 2012 and for the ninth consecutive year has retained its position as the number one destination for young audiences, pulling in a 16-34 share of 5.09% (+3% YoY) – outperforming BBC Two and Channel 5.
E4’s continued success across 2013 was driven by impressive performances from shows including The Big Bang Theory (pictured) with 2.5 million viewers, New Girl reaching one million, How I Met Your Mother with 1.2 million tuning in and Made in Chelsea ranking up 1.1 million viewers, all of which celebrated their highest rating series to date with Made in Chelsea securing the top spot as the most tweeted about reality show episode of the year*.
Hollyoaks increased its audience share by +21% year on year, more than any terrestrial soap, whilst brand new British drama My Mad Fat Diary gained 619k while Drifters outperformed the channel’s slot average 471k, Channel 4 states. 2013 also saw E4 take home the trophy for Best Entertainment Channel at Broadcast’s Digital Awards.
E4 has increased its share of audience every year since launch and 2014 has got off to a flying start. – Channel 4