The-ParadiseThe Paradise will not be back for a third series the BBC have announced.

The period drama set in a department store has seen its fortunes turn as the second series suffered from declining ratings. The BBC brought production of the series forward, learning from the mistake made with Upstairs Downstairs against Downton Abbey, in order to air it before ITV’s Mr Selfridge, a similar period drama set in the real-life Selfridges Department Store.

Upon its launch  in 2012 the series, recorded in the North East of England but fictionally set in France, proved a success for BBC One with over six million viewers tuning into episodes in the first run. However the 2013 series saw viewers desert the store with ratings sliding below five million.

The BBC confirmed to the press earlier today that the show would not be back for a third run. The corporation said they had been ‘proud’ of the programme. However it would make way for ‘new drama productions’. in the BBC One schedules.

The department store named ‘The Paradise’ was inspired by Emile Zola’s novel Au Bonheur des Dames which was set in Paris.

The Paradise, set in the 1870s, was recorded on location in a specially constructed department store set and Victorian street at Lambton Castle, in Chester-le-Street, near Durham which is only a few miles away from Newcastle, the home of the first department store in Britain.

The series starred Emun Elliott of Game of Thrones fame, Dancing on the Edge actress Joanna Vanderham and Sarah Lancashire who is best remembered for her role in Coronation Street.

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