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BBC presenter Julia Bradbury is to join ITV.

Bradbury has worked for both ITV and the BBC in the past but is now looking to work with the former full time having announced her departure from BBC One and its rural series Countryfile.

The 43-year-old host has been a regular on the Sunday evening magazine series Countryfile for almost five years, however she has reportedly signed up to ITV to front a similar style programme. The news comes just days after a country-based series presented by former BBC personality Christine Bleakley was axed by ITV.

Bleakley since joining ITV has failed to find a winning format in the schedules with all her key programming failing to rate.

I go camping on screen and wake up at 6am and people see me peeping out of a sleeping bag wearing a beanie,so it’s not about looking glamorous and young… I’ve been heavily [involved] in the development of this one, so it’s very close to my heart. – Bradbury speaking to Hello Magazine

The beeb confirmed the presenter had jumped ship; just one of a number in recent times to depart the corporation to its commercial rival. It was also announced today that ITV is reviving the Good Morning Britain name with BBC Breakfast host Susanna Reid.

Bradbury has previously hosted quiz show Take on the Twisters for ITV.

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Matt Baker, John Craven and Ellie Harrison will be joined by a replacement for Julia Bradbury in ‘due course’ the BBC note.

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