To celebrate the 40th anniversary of ABBA winning the Eurovision Song Contest, fans are invited to party with the bands’ wax figures for free at Madame Tussauds Blackpool on today ahead of the main event this evening in Copenhagen, Denmark.

All fans that come to Madame Tussauds dressed in ABBA-inspired outfits will be granted free entry to the Blackpool attraction so they can visit the stars in the interactive music room before tuning in to the iconic show. Quite possibly the most famous act to ever win Eurovision, their hit, Waterloo was chosen as the best song in the competition’s history at the 50th anniversary celebration in 2005.

Fans can take inspiration from the ABBA figures who are captured in time, styled in replica from their 1975 video for ‘SOS’. Group members Agnetha and Anni-Frid are wearing yellow and blue mini-dresses teamed with white knee-high leather boots while Benny and Björn are styled in white outfits encrusted with diamantes and sequins finished off with platform boots.

“ABBA are synonymous with the Eurovision Song Contest, so coming to Madame Tussauds Blackpool is the perfect way to get in the mood for the 2014 show. We’re looking forward to greeting fans dressed as their icons and having a real party atmosphere at the attraction on Saturday.” – Matthew Titherington, general manager at Madame Tussauds Blackpool

The group cost £600,000 to create and took a dedicated team of sculptors and hair and colour artists four months to create. The popular destination is the only Madame Tussauds in the UK, outside of London, and features 15 highly interactive zones and experiences, where visitors can literally get up-close and personal to Britain’s best-loved celebrities.

Open 364 days a year, from 10am, a visit to Madame Tussauds Blackpool is essential – where else can you savour two centuries of fame and notoriety? The “must do” attraction sits in the heart of the bustling seaside town’s world famous promenade, providing guests with unique opportunities to create memories with some of the world’s biggest icons.

The attraction offers you the ultimate celebrity experience, sending you on a unique, emotionally-charged journey through the realms of the powerful and famous with our amazingly life-like wax figures. – Madame Tussauds Blackpool

Today, Madame Tussauds is bigger and better than ever the management say. The exibition is combining its diverse history with the glamour, intrigue and infamy of 21st century celebrity. And other such famous faces include Cheryl Cole, Lady Gaga, Alan Carr, Keith Lemon, Ant & Dec and the Royal Family plus many, many more.

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