Plans for former Central Television site revealed

It’s been in the planning for over a decade, now finally the former ATV Centre site in Birmingham, home to ATV and later Central Television, has taken a significant step forward with a planning application submitted for the first building.

The development site comprises of the ATV Centre studios, the former Birmingham Registry Office and NCP Car Park. The car park has been entirely flattened, with the studios partially demolished. The 1960s registry office, which made several appearances in ITV soap Crossroads, is yet to face the bulldozers.

The first building to be revealed is called One Arena Central, it will be, according to the Birmingham Mail, eight storeys and contain 135,000 sq ft of office space, 5,000 sq ft of ground floor retail units, 2,500 sq ft of open balconies on the top floor and 68 parking spaces, fronting onto Broad Street opposite the new Library of Birmingham.

“This is a hugely important step in the development of Arena Central and the creation of a truly mixed-use destination, featuring an office-led mixed use development, right in the heart of Birmingham City Centre. Birmingham’s stock on the global stage has never been higher and it is our intention to delivery a truly grade A office space that will continue to attract the very highest quality occupiers to the city and the region, which is particularly important now given the city’s dearth of office stock.


“Our location adjacent to Centenary Square and fronting Broad Street makes this one of the most prominent active development sites in the city centre and the plans for 1 Arena Central are indicative of the exceedingly high level product that will feature across the development.” – Jonathan Wallis, of  Arena Central Developments, quoted in the Birmingham Mail.

The first building, with its curved façade, is to be built on the registry office site and will lead into the former ATV Centre site, which was built between 1965 and 1969. The studios closed in 1997 – however it wasn’t until 2009 that the buildings began to be pulled down.

Now five years after the demolition teams first arrived on site the first step has been taken in moving the project forward. Arena Central Developments state the new look 9.2-acre site around Broad Street and Bridge Street will cost around £400 million to redevelop. As well as a host of new buildings the new-look area will also contain a wide public space and park. The first building is set to be completed by the end of 2016 with what remains of the TV studios to be removed before the end of the year as clearance work begins.

“Planning permission is already in place for 2.3 million sq ft of mixed-use space, including 860,000 sq ft of grade A office accommodation, over 200,000 sq ft of residential units, 2,500 car parking spaces and more than 1.2 million sq ft of retail and leisure units.” – Birmingham Mail

The ATV Centre studios were home to of some of ITV’s biggest rating series over their years in service including children’s magazine show Tiswas, game shows The Golden Shot and even for a time Blockbusters – and of course its most famous offerings from Birmingham; daily soap Crossroads, darts and quiz show Bullseye and satirical series Spitting Image.

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