The television axe may be swinging towards popular ITV breakfast presenters.
According to tabloid reports bosses at breakfast broadcaster GMTV are planning to axe two of the magazine programmes presenters in a drive to cut costs.
The Mirror reports that the struggling broadcaster needs to cut costs by 20% and part of it will be achieved by dropping two presenters; one male and one female. The paper claims that Ben Shephard and Emma Crosby have been tipped to survive the axe by bosses leaving others such as Andrew Castle and Kate Garraway anxious of their future.
Late last year ITV took full control of the breakfast franchise after acquiring the remaining stake in the company held by Disney. At the time there was some speculation ITV would axe the breakfast programme because ratings had fallen below 1 million viewers and it was being regularly beaten by BBC Breakfast on BBC One.
Critics claim the drop in ratings is because of the dumbing down of the programme by bosses over a number of year lead by recently axed Martin Frizzel.