Research has shown Britons can’t leave their showbiz interest at home, even taking it on holiday. And while A-list stars make destinations more attractive, reality stars from shows such as The Only Way Is Essex can send Brits heading for the airport home.

 

Research has shown Britons can’t leave their showbiz interest at home, even taking it on holiday. And while A-list stars make destinations more attractive, reality stars from shows such as The Only Way Is Essex can send Brits heading for the airport home.

Recent research, covering the past five years, shows that 10 million – 24 per cent – of us in Britain have admitted to celebrity spotting while on holiday. And furthermore in many cases its no coincidence either, more the result of skilful planning with seven per cent  of those questioned saying their destination choice was inspired by a television show, film setting, a book or musical.

A dedicated 600,000 even use Twitter and celebrity blogs to track where their favourite starlet is staying in the hope of meeting them.

And it appears that despite the current financial climate the great Britons are not afraid to splash the cash with 1.5 million – 3 per cent – of us saying we would be prepared to pay more to sojourn in the same exotic location as someone famous.

A celebrity giving a holiday destination their ‘seal of approval’ is also popular with those surveyed. 2.2 million admitted hat a destination becomes much more desirable if they hear that an A-list celebrity has stayed there.

Yet the fickle world of showbiz can be equally as offputting with six million English travellers stating they would purposefully avoid a particular destination if a Z-lister from a reality TV show such as The Only Way Is Essex had been reported as visiting.

We are a very celebrity obsessed society so it is inevitable that this fascination will follow us abroad. More people are using social media to keep track of their favourite stars in real time or to show their friends they have spotted a famous person whilst away.” Says Nick Brabham, head of Select from Direct Line who commissioned the research.

Half a million of the celeb spotters chose to take a sneaky photo of their noted celebrity without asking, more than a fifth admit to starting a conversation with them. A braver 15 per cent of star spotters simply asked the celebrity to pose for a picture. One in four of those who have spotted a celeb on holiday also admit to bragging about it when they got home, and 9 per cent say they posted news of their spot on social networking sites like Facebook and Twitter.

Nick also adds, and in no way is a plug for Select from Direct Line at all, “Jetting off to a glamorous celebrity hangout can be exciting. Whether holiday makers are having a Hangover-style bash in Vegas, or a Crocodile Dundee-inspired adventure down-under, it should all be covered by a comprehensive insurance policy to prevent star-seekers from falling back down to earth with an expensive bump!”

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