Channel FiveTalks over the future of Channel 5’s Five News production company have resumed with Sky after new owner Richard Desmond  received a new proposal for the contract which undercut the current offering, which is produced by SKY News.

Channel FiveTalks over the future of Five News have resumed with Sky after Desmond’s company received a new proposal for the contract which undercut the current offering, which is produced by SKY News. The current operator of Five News took over from original production company ITN in 2003. The current deal with Sky is due to expire in 2012.

However, since Desmond acquired the broadcaster last year he has reportedly been seeking to end the deal earlier – after all Northern & Shell and News International are revivals.

 

It has now emerged that talks between Sky and Channel 5 have resumed after the broadcaster received bids which undercut Sky’s current £9 million contract. It is unknown who the bidders are or how many of them there are but previous contenders include ITN and CNN. BSkyB executives and Channel Five management are reportedly meeting to discuss the new news provision bids in order for SKY News to be able to offer a compromise.

Desmond’s overhaul of Channel Five has already begun with the unveiling of its new logo following its reversion back to the Channel 5 brand from its current Five image, which has been on-screen since 2002.

It has also been announced that digital station Fiver is to be re-branded. Other changes made by Desmond include the cancellation of the struggling Live at Studio Five and the revival of OK! TV which will be fronted by Denise Van Outen. Emma Crosby, formerly of GMTV, has also been revealed as the new face of Channel 5 News replacing Natasha Kaplinsky. The signing of Crosby is part of Desmond’s drive to make the news more “entertainment focused”.

 

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