New Channel Four drama This Is England 86 launched to 3 million viewers last night while new ITV breakfast programme Daybreak lost viewers.
Early ratings data for Tuesday reveals that new ITV breakfast programme Daybreak lost viewers. Monday’s first ever edition of Daybreak, the new replacement for GMTV, was seen by nearly 1 million viewers. Daybreak is being fronted by former The One Show presenters Adrian Chiles and Christine Bleakley and the first edition was marginally better rated than the final episode of GMTV on Friday. However, yesterday morning’s second edition of Daybreak saw a drop in viewers as 900,000 viewers tuned in compared with 1.5 million for Breakfast on BBC One. Daybreak did peak at 1.3 million at 8pm but Breakfast peaked with 2 million viewers at the same time. Yesterday’s edition of Daybreak therefore rated worse than the final edition of GMTV.
Tuesday’s slightly extended edition of EastEnders saw a drop in viewers from Monday’s episode. Last night’s episode started at the earlier time of 7.25pm meaning some viewers would have missed the beginning because of the overlap with Emmerdale. EastEnders was seen by 7.7 million viewers compared with 9.1 million for Monday’s episode. Emmerdale meanwhile had 6.3 million – also a drop in ratings from Monday evening – at 7pm. At 8pm medical drama Holby City had 5.3 million viewers on BBC One while BBC Two’s Great British Bake Off pulled in 2.3 million viewers. New Who want to be a Millionaire had 3 million viewers for ITV1 while Channel Four’s Help! My House is Falling Down was seen by 2 million.
At 9pm the hour was won by BBC One’s Motorway Cops with 4.4 million viewers. BBC Two’s Big School Lottery rated poorly with just 870,000 viewers while ITV’s Help! I Caught It Abroad had just 2.3 million viewers. Last week the channel had over 4 million viewers for the final episode of The Bill. Fans of the axed ITV drama will be quick to point out the poor performance, ratings wise, of the documentary. Ultimate Big Brother on Channel Four at 9pm attracted 2.6 million viewers. Finally at 10pm on Channel Four new drama This Is England 86 opened with 2.8 million viewers but with timeshift figures are taken into account it was nearer 3 million viewers.